Manipulation by design
Tuesday, February 24th, 2009I was reminded during some recent discussions of my fondness for the British graphic designer Neville Brody. Brody runs Research Studios, a London based firm with offices in several other major cities. My fondness is based less on his work (which I love, don’t misunderstand me), but based more on his thoughts about graphic design. The title of this post is a reference to a quote from a 2004 interview in Typo magazine in which he said:
“If you are manipulating people to think in a certain way, you must be aware of it. Graphic design is very manipulative. And most people (designers) don’t think about it. They are just thinking about what the client is buying. I am not judging it but you need to know that you are persuading someone to buy a product or persuading someone to think in a certain way. You must be aware of the effect your work has.”
Check out the whole interview here.
His ideas about graphic design as a public service and creative sincerity have been influential on how I approach my job as a designer and in Bedouins. I’m not naive enough to think that every little project I start has the ability to change the world, but I do think that more designers need to consider the implications of the work they do. As a Christian I want to be about redeeming the culture around me not just adding to the noise. I don’t mean that as a slam on advertising or the commercial side of design. I mean that I want to be intentional with the work that I create as well as the interactions I have with people everyday. Life is too short to be too caught up in yourself.







