Media changed that – is changing that right now, this very second.

After a while there were new ways, faster ways. Now, instead of having to go to Africa to know about what was going on you could read the paper. Pick up a magazine, or listen to the radio.

Then there was television. All of a sudden you could turn on the T.V. and be instantly transported from the comfort of your recliner into the middle of whatever was happening around the world.

And now…I could be on the ground in Africa and via my cell phone and twitter you could know what was happening almost instantaneously as it unfolded there.

So why does half of the world know who’s winning American Idol and not have a clue about how they can get involved in providing clean drinking water for the Billions of people living without it. Media is a powerful tool…but only when used for good. Otherwise it’s not transporting us anywhere.

Let’s go somewhere worthwhile. If you tweet, blog, e-mail…whatever…

Here’s my challenge to you:

Once a week do something remarkable. Share something that could impact, or even change the world. Just once a week. Share a story you’ve heard, link a non-profit you believe in…whatever it is, just once a week help transport people somewhere worthwhile. You can do it…and when you do, you will become a part of something much bigger than yourself and the world will slowly open its eyes.

Let’s refocus the heart of media.