A friend and I were talking the other day and somehow got on the topic of Muzzy. I’m not sure if all of you know what I’m talking about…back in the late 80’s early 90’s a new language video course for kids came out. The videos featured a green creature named muzzy who taught you french. Anyways, the video was very distinct for whatever reason and now, years later my friend and I still remembered it vividly.

Do you realize the power that media has over us? Even a decade or more ago, a poorly made commercial on a (in my opinion) not that interesting topic stuck with us.

Media can impact you in ways you don’t realize, can change your opinions or even form ones where you didn’t have them before. Media can knock an idea home in a way that it sticks with you, sometimes for longer than you realize.

So why do my friend and I remember Muzzy and not any of the non-profits that were changing the world back then? What about the people who were reaching out to the forgotten and marginalized?

Focus.

That’s the key word. Focus. That’s why it’s in our mission statement: Refocusing the heart of media. It’s what we want to see happen. In 10 years let’s remember the HIPHs and IWWs and not the Muzzys.

It’s possible. We just have some refocusing to do.